Taste sensation: Ads work better if all senses are involved
Corporations spend billions of dollars each year on food advertising. For example, Kraft Foods, PepsiCo, and McDonald's each spent more than $1 billion in advertising in 2007. A new study in the...
View ArticleA role for calcium in taste perception
Calcium may not come to mind when you think of tasty foods, but in a study appearing in the January 8 issue of JBC, Japanese researchers have provided the first demonstration that calcium channels on...
View ArticleTaste perception of bitter foods depends on genetics
(PhysOrg.com) -- How we perceive the taste of bitter foods -- and whether we like or dislike them, at least initially -- depends on which versions of taste-receptor genes a person has, according to a...
View ArticleBee research sheds light on human sweet perception, metabolic disorders
Scientists at Arizona State University have discovered that honey bees may teach us about basic connections between taste perception and metabolic disorders in humans.
View ArticleTotal buzz kill: Metals in flowers may play role in bumblebee decline
(Phys.org) —Beekeepers and researchers nationally are reporting growing evidence that a powerful new class of pesticides may be killing off bumblebees. Now, research at the University of Pittsburgh...
View ArticleResearch team elucidates evolution of bitter taste sensitivity
It's no coincidence that the expression "to leave a bitter taste in one's mouth" has a double meaning; people often have strong negative reactions to bitter substances, which, though found in healthful...
View ArticleRestaurant customers who pay more perceive the food as tastier
Restaurateurs take note—by cutting your prices, you may be cutting how much people will like your food.
View ArticleTaste, odor intervention improves cancer therapy
Cancer and its therapies, including chemotherapy and radiotherapy, may directly alter and damage taste and odor perception, possibly leading to patient malnutrition, and in severe cases, significant...
View ArticlePreschool kids know what they like: Salt, sugar and fat
A child's taste preferences begin at home and most often involve salt, sugar and fat. And, researchers say, young kids learn quickly what brands deliver the goods.
View ArticleElectronic tongue identifies cava wines
Researchers at Universitat Autonoma de Barcelona have developed an electronic tongue which can identify different types of cava wines, thanks to a combination of sensor systems and advanced...
View ArticleGenetic evidence shows loss of three basic tastes in penguins
A University of Michigan-led study of penguin genetics has concluded that the flightless aquatic birds lost three of the five basic vertebrate tastes—sweet, bitter and the savory, meaty taste known as...
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